{"id":3607,"date":"2021-09-20T21:23:00","date_gmt":"2021-09-20T21:23:00","guid":{"rendered":"https:\/\/staging.novelis.io\/?post_type=in_the_press&p=3607"},"modified":"2024-04-12T09:23:41","modified_gmt":"2024-04-12T09:23:41","slug":"novelis-devoile-sa-nouvelle-identite-de-marque-avec-un-logo-plus-colore-et-plus-moderne","status":"publish","type":"in_the_press","link":"https:\/\/novelis.io\/fr\/in_the_press\/novelis-devoile-sa-nouvelle-identite-de-marque-avec-un-logo-plus-colore-et-plus-moderne\/","title":{"rendered":"Novelis d\u00e9voile sa nouvelle identit\u00e9 de marque avec un logo plus color\u00e9 et plus moderne !"},"content":{"rendered":"\n

Novelis Digital Innovation devient Novelis<\/strong><\/em><\/p>\n\n\n\n

Paris, le 20 septembre 2021 \u2013<\/strong> Novelis<\/a>, acteur technologique fran\u00e7ais, \u00e0 la pointe de la recherche sur l\u2019IA, sp\u00e9cialis\u00e9 dans les architectures innovantes et l\u2019efficacit\u00e9 op\u00e9rationnelles des processus m\u00e9tiers, fait peau neuve en renouvelant son logo et son identit\u00e9 de marque. A cette occasion, l\u2019entreprise entame \u00e9galement un grand projet de refonte global de son site web (\u00e0 d\u00e9couvrir tr\u00e8s prochainement).<\/p>\n\n\n\n

Cr\u00e9\u00e9e en 2017, Novelis est une structure hybride \u00e0 mi-chemin entre la startup, le cabinet de conseil, l\u2019\u00e9diteur et l\u2019entreprise de services. Chez Novelis, l\u2019innovation se traduit au quotidien dans les investissements, tant sur les technologies en rupture que sur les travaux men\u00e9s au sein de leur Laboratoire R&D interne<\/a>. Ce dernier est financ\u00e9 par leurs activit\u00e9s de service \u00e0 hauteur d\u20191\/4 du chiffre d\u2019affaires.<\/p>\n\n\n\n

La soci\u00e9t\u00e9 rassemble aujourd\u2019hui plus de 80 collaborateurs et est pr\u00e9sente \u00e0 l\u2019international en accompagnant une cinquantaine de clients autour de leurs enjeux m\u00e9tiers.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Un nouveau logo pour une nouvelle identit\u00e9 de marque<\/strong><\/h2>\n\n\n
\n
\"\"<\/figure><\/div>\n\n\n

Le choix du nom de la soci\u00e9t\u00e9 n\u2019est pas anodin, Novelis est inspir\u00e9 du mot \u00ab innovation \u00bb. Le challenge \u00e9tait donc de faire ressortir cette valeur visuellement et graphiquement, de cr\u00e9er un nouveau logo simple, moderne et dont on se souviendra.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Il n\u2019est pas simple de mettre le mot innovation dans un visuel d\u2019identit\u00e9, donc l\u2019id\u00e9e ici \u00e9tait d\u2019utiliser un symbole qui repr\u00e9sente l\u2019essence de cette innovation et puisqu\u2019il s\u2019agit d\u2019une entreprise orient\u00e9e Tech, quoi de mieux que le <code \/> <\/strong>pour le repr\u00e9senter ?<\/p>\n\n\n\n

Quant au choix des couleurs, elles donnent au nouveau logo une profondeur en \u00e9tablissant un lien visuel avec les valeurs et la personnalit\u00e9 de Novelis : une personnalit\u00e9 dynamique et passionn\u00e9e. Elles repr\u00e9sentent le c\u00f4t\u00e9 multiculturel de la soci\u00e9t\u00e9 qui s\u2019efforce de chercher des talents partout dans le monde, de l\u2019Am\u00e9rique Latine \u00e0 l\u2019Afrique en passant par l\u2019Europe, d\u2019o\u00f9 ce maillage des couleurs. <\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
Nouveau site Novelis<\/a><\/div>\n<\/div>\n","protected":false},"featured_media":2318,"template":"","categories":[23],"custom_tag":[226,222,227,225],"class_list":["post-3607","in_the_press","type-in_the_press","status-publish","has-post-thumbnail","hentry","category-cp","custom_tag-adn","custom_tag-entreprise","custom_tag-identite","custom_tag-logo-fr"],"acf":{"summary":"Paris, le 20 septembre 2021 - Novelis, soci\u00e9t\u00e9 technologique fran\u00e7aise \u00e0 la pointe de la recherche en IA, sp\u00e9cialis\u00e9e dans les architectures innovantes et l'efficacit\u00e9 op\u00e9rationnelle des processus m\u00e9tiers, refond son logo et son identit\u00e9 de marque. Pour marquer l'occasion, l'entreprise se lance dans une refonte globale majeure de son site internet (\u00e0 d\u00e9couvrir prochainement).","filter_opacity":"70","subtitle":"","reading_time":"","authors":"","document_to_download":{"upload_a_file":false,"download_without_form":false,"file":false,"url":""},"externel_link":"","show_recent_block_on_the_bottom_of_the_page":false},"yoast_head":"\nNovelis d\u00e9voile son identit\u00e9 de marque avec un nouveau logo !<\/title>\n<meta name=\"description\" content=\"Nouvelle identit\u00e9 de marque pour Novelis : un logo plus color\u00e9 et plus moderne, inspir\u00e9 du mot \u00ab innovation \u00bb.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novelis.io\/fr\/in_the_press\/novelis-devoile-sa-nouvelle-identite-de-marque-avec-un-logo-plus-colore-et-plus-moderne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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