{"id":5937,"date":"2022-09-21T09:47:33","date_gmt":"2022-09-21T09:47:33","guid":{"rendered":"https:\/\/novelis.io\/?post_type=news&#038;p=5937"},"modified":"2023-08-04T08:02:08","modified_gmt":"2023-08-04T08:02:08","slug":"livre-blanc-comment-lautomatisation-peut-vous-aider-a-surmonter-les-defis-de-la-relation-client","status":"publish","type":"news","link":"https:\/\/novelis.io\/fr\/news\/livre-blanc-comment-lautomatisation-peut-vous-aider-a-surmonter-les-defis-de-la-relation-client\/","title":{"rendered":"[Livre blanc] Comment l&rsquo;automatisation peut vous aider \u00e0 surmonter les d\u00e9fis de la relation client\u00a0\u00a0"},"content":{"rendered":"\n<p>Les attentes des consommateurs ont chang\u00e9 et l\u2019exp\u00e9rience client est devenue un facteur majeur de diff\u00e9renciation, d\u2019autant que sa qualit\u00e9 est de plus en plus facilement mesurable et comparable. Un service de meilleure qualit\u00e9 passera notamment par une meilleure connaissance client pour une plus grande personnalisation des interactions et une r\u00e9activit\u00e9 sans faille. L\u2019excellence est aujourd\u2019hui attendue \u00e0 toutes les \u00e9tapes du parcours client et les organisations vont devoir jouer des coudes pour se diff\u00e9rencier et fid\u00e9liser leurs clients. Nombre d\u2019entre elles se sont ainsi int\u00e9ress\u00e9es \u00e0 l\u2019automatisation comme levier d\u2019efficacit\u00e9 et de diff\u00e9renciation pour acc\u00e9l\u00e9rer leurs processus de gestion de la relation client.&nbsp;<\/p>\n\n\n\n<p>Novelis vous propose d\u2019en d\u00e9couvrir les b\u00e9n\u00e9fices dans son livre blanc \u00ab Comment l&rsquo;automatisation peut vous aider \u00e0 surmonter les d\u00e9fis de la relation client\u202f\u00bb divis\u00e9 en trois parties\u202f:&nbsp;<\/p>\n\n\n\n<p><strong>Retour d\u2019exp\u00e9rience de notre client Contaxium : La Smart Automation au service de l\u2019efficience des agents en c<\/strong><strong>e<\/strong><strong>ntres d\u2019accueil t\u00e9l\u00e9phonique<\/strong>&nbsp;<\/p>\n\n\n\n<p>Nous reviendrons sur le cas de l\u2019un de nos clients, <a href=\"https:\/\/novelis.io\/fr\/business-cases\/mise-en-place-dune-strategie-digitale-pour-gagner-en-competitivite\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contaxium<\/a>, sp\u00e9cialiste de l\u2019accueil t\u00e9l\u00e9phonique externalis\u00e9 et sur-mesure qui a d\u00e9cid\u00e9 de se lancer dans une d\u00e9marche d\u2019automatisation et de digitalisation de ses processus m\u00e9tiers.&nbsp;<\/p>\n\n\n\n<p>Eric Esnault \u2013 CEO de Contaxium nous expliquera comment Contaxium a mis\u00e9 sur la Smart Automation pour am\u00e9liorer la gestion de la relation client lors d\u2019une interview partag\u00e9e avec Dominique Duquennoy \u2013 Director Customer Success Manager de <a href=\"https:\/\/www.blueprism.com\/fr\/?selected-locale=%E2%9C%93\" target=\"_blank\" rel=\"noopener\">SS&amp;C Blue Prism<\/a> et Mehdi Nafe \u2013 CEO de Novelis.&nbsp;<\/p>\n\n\n\n<p><strong>Les t\u00e2ches \u00e0 fort potentiel d\u2019automatisation dans la relation client<\/strong>&nbsp;<\/p>\n\n\n\n<p>L\u2019automatisation de la relation client est devenue strat\u00e9gique et peut s\u2019appliquer \u00e0 un large \u00e9ventail de processus dans la gestion de la relation client. Dans ce livre blanc, d\u00e9couvrez des exemples de t\u00e2ches \u00e0 fort potentiel d\u2019automatisation dans ce domaine et inspirez-vous pour d\u00e9finir des business cases \u00e9ligibles au sein de votre organisation.&nbsp;<\/p>\n\n\n\n<p><strong>R\u00e9ussir son projet d\u2019automatisation en 7 coups gagnants&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p>L\u2019automatisation est mise en \u0153uvre au niveau de l\u2019entreprise pour mieux accompagner la transformation digitale. Pour vous offrir toutes cl\u00e9s de r\u00e9ussite de votre d\u00e9marche d\u2019automatisation nous vous proposons de suivre 7 \u00e9tapes indispensables pour mener \u00e0 bien votre projet. Ces sept facteurs interconnect\u00e9s permettront \u00e0 votre programme d\u2019automatisation de r\u00e9pondre aux objectifs que vous vous \u00eates fix\u00e9s.&nbsp;<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00c9valuer ses processus est indispensable lorsque l\u2019on souhaite se lancer dans une telle d\u00e9marche car cela va vous permettre de mesurer l\u2019impact de la rentabilit\u00e9 du processus d\u2019automatisation. Pour vous aider dans cette premi\u00e8re \u00e9tape, nous vous proposons une analyse gratuite pour qualifier le potentiel d\u2019automatisation de votre processus avec l\u2019un de nos business analyst ! \u00c0 la suite du rendez-vous, repartez avec un macrochiffrage ainsi qu\u2019une analyse d\u00e9taill\u00e9e pour \u00e9valuer les risques, optimiser la gestion de vos ressources et saisir les meilleures opportunit\u00e9s.&nbsp;&nbsp;<\/p>\n\n\n\n<p>N\u2019h\u00e9sitez pas \u00e0 <a href=\"https:\/\/novelis.io\/fr\/contactez-nous\/\" target=\"_blank\" rel=\"noreferrer noopener\">nous contacter<\/a>.&nbsp;<\/p>\n","protected":false},"featured_media":5953,"template":"","categories":[129],"tags":[],"custom_tag":[353,77,331,312,17,79],"class_list":["post-5937","news","type-news","status-publish","has-post-thumbnail","hentry","category-article-de-blog","custom_tag-automation-fr","custom_tag-automatisation","custom_tag-contaxium","custom_tag-relationclient","custom_tag-smart-automation","custom_tag-smartautomation"],"acf":{"externel_link":"","filter_opacity":"70","subtitle":"","reading_time":"","authors":"","document_to_download":{"upload_a_file":true,"download_without_form":true,"file":{"ID":5920,"id":5920,"title":"COMMENT L\u2019AUTOMATISATION PEUT VOUS AIDER \u00c0 SURMONTER LES D\u00c9FIS DE LA RELATION 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