[White paper] How automation can help you overcome customer relationship challenges

Consumer expectations have changed and customer experience has become a major differentiator, especially since its quality is increasingly measurable and comparable. A better quality of service will require a better knowledge of the customer to personalize interactions and ensure a flawless response. Excellence is now expected at every stage of the customer journey and organizations will have to work hard to differentiate themselves and build customer loyalty. Many of them have therefore turned to automation as a lever for efficiency and differentiation to accelerate their customer relationship management processes.

Novelis offers you to discover the benefits in its white paper “How automation can help you overcome customer relationship challenges” divided in three parts:

Feedback from our customer Contaxium: Smart Automation for Agent Efficiency in Call Centers

We will come back to the case of one of our customers, Contaxium, a specialist in outsourced and customized telephone answering services, which decided to automate and digitalize its business processes.

Eric Esnault – CEO of Contaxium will explain how Contaxium has relied on Smart Automation to improve its customer relationship management during an interview shared with Dominique Duquennoy – Director Customer Success Manager of SS&C Blue Prism and Mehdi Nafe – CEO of Novelis.

Tasks with high automation potential in customer relations

Customer relationship automation has become strategic and can be applied to a wide range of processes in customer relationship management. In this white paper, discover examples of tasks with high automation potential in this domain and get inspired to define eligible business cases within your organization.

7 key steps to a successful automation project

Automation is implemented at the enterprise level to better support digital transformation. To offer you all the keys to success in your automation process, we suggest you follow 7 essential steps to successfully complete your project. These seven interconnected factors will enable your automation program to meet the objectives you have set.

Evaluating your processes is essential when you want to start such a process because it will allow you to measure the impact of the profitability of the automation process. To help you in this first step, we offer you a free analysis to qualify the automation potential of your process with one of our business analysts! Following the meeting, you will leave with a macro calculation as well as a detailed analysis to evaluate the risks, optimize the management of your resources and seize the best opportunities.

Do not hesitate to contact us.

[USE CASES] RPA: tasks with high automation potential to manage customer relationships

Since customer relations have become digital, simplicity, immediacy, mobility and personalization are all needs expressed by customers who expect a 100% digital experience. Today’s consumer is ultra-connected and ultra-informed: in one click he can access an unlimited source of information and give his opinion.

Competition is increasingly fierce between customer relationship players who must redouble their efforts to innovate and satisfy their customers’ expectations. To differentiate themselves, some are betting on the quality and management of their customer relations and automation can help. According to a survey conducted by Forrester, 45% of customer service organizations surveyed are already automating repeatable tasks for their agents, allowing them to focus on improving the customer experience and satisfaction. The automation of the customer relationship does not replace the human relationship, but rather promotes a more personalized relationship with customers thanks to a better knowledge of them and their specific needs. 

In order to adapt to the new market constraints and to optimize the company’s development, customer relationship automation has become a necessity. Intelligent automation can be applied to a wide range of processes with high automation potential in customer relations and sales communication: it makes it easier to find prospects, ensure their conversion and build loyalty. 

The automation of the customer relationship does not replace the human relationship, but rather promotes a more personalized relationship with customers thanks to a better knowledge of them and their specific needs. 

Here are some examples:

  • Assistance to the advisor in handling complex customer requests (virtual assistant, augmented advisor)
  • Extend the time coverage of the support service
  • Automated update of the customer account (change of address, phone number…)
  • Automation of the pre-qualification of requests by Voicebot

Discover examples of tasks with high automation potential in customer relationship by downloading these RPA Use Cases applied to this business.

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