Our DNA

Making technology accessible to all organizations #WeImpactTechnologies #WeImpactResearch

Who are we ?

At Novelis, we specialize in offering comprehensive solutions and services that seamlessly combine our distinct Process Expertise with Process Intelligence, Intelligent Automation, AI Advancements, Innovative Architectures, and Cybersecurity. This fusion of capabilities empowers us to deliver solutions that not only leverage cutting-edge technologies but also draw on our in-depth understanding of processes. Our holistic approach to driving process efficiency ensures that every facet of your business receives the Novelis touch.

Our mission is to revolutionize business efficiency through Innovation. Leveraging AI, Intelligent Automation and Process Intelligence, we transform operations, supercharge performance, and unlock growth for businesses worldwide.

We are committed to using new technologies as tools to better serve our clients’ business challenges and thus better support them in their transformation. To meet these needs, we have set up an ambitious laboratory in terms of research and development with consequent investments: we invest more than 25% of our turnover in research.

We are also certified ISO 27001 and ExpertCyber label! The ExpertCyber label, developed by Cybermalveillance.gouv.fr, aims to enhance the level of expertise of professionals in digital security and ensures customers a high level in our ability to assist and support. The AFAQ ISO/IEC 27001 certification demonstrates that we have implemented an effective Information Security Management System (ISMS) built on the basis of the international reference standard, ISO 27001.

In 2024, Novelis achieves a score of 93/100 on the Gender Equality Index, for more details, click here.

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Our Values

Collective

The first founding value of Novelis and the cement that has allowed us to grow, even in times of crisis

Audacity

The engine that drives us to achieve the best collective performance. The engine that encourages our creativity and initiative and allows us to think outside the box.

Innovation

Responding to our clients' challenges by constantly seeking new ideas and experimenting with innovative technologies

Excellence

The will to provide the best possible service to our clients and a deep humility and requirement towards ourselves

Transparency

Key to the success of an entire team and to a relationship of trust

Agility

A work philosophy, agility resonates within us by valuing the work of each individual in a common goal. It is a performance lever thanks to the investment of each of our collaborators

Collective

The first founding value of Novelis and the cement that has allowed us to grow, even in times of crisis

Audacity

The engine that drives us to achieve the best collective performance. The engine that encourages our creativity and initiative and allows us to think outside the box.

Innovation

Responding to our clients' challenges by constantly seeking new ideas and experimenting with innovative technologies

Excellence

The will to provide the best possible service to our clients and a deep humility and requirement towards ourselves

Transparency

Key to the success of an entire team and to a relationship of trust

Agility

A work philosophy, agility resonates within us by valuing the work of each individual in a common goal. It is a performance lever thanks to the investment of each of our collaborators

Key Figures

150+

employees

25%

investment in R&D

15

nationalities

7

locations

1

research Lab

12

researchers

6

years of recognition with the JEI Label

49%

women

50+

active clients

93%

Gender Equality Index

Novelis Management

Mehdi Nafe

CEO & Founder

"If you think adventure is dangerous, try routine... it's lethal!" Paolo Coelho

Walid Dahhane

CTO

"It's not wearing the same jersey that makes a team, it's sweating together." Aimé Jacquet

Olivier Chosson

Associate & Director of Operations

"I take my work very seriously. The important thing, however, is not to take yourself too seriously." Robert De Niro

El Hassane Ettifouri

Associate & Director of Innovation

"The art of success consists in knowing how to surround yourself with the best ; because success is not only a matter of patience, it is also and above all a matter of perseverance ". JFK

Ina Krebs

General manager DACH & Nordics

"Ambition is the fuel that drives us towards success, but it is the collective effort and collaboration that propels us forward, turning ambition into reality." - Michelle Obama

Catherine Stewart

President & General Manager for the Americas

"The key is to set realistic customer expectations and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways." - Richard Branson

Our Story

2017

Novelis is founded - Opening of our first office in Paris

2018

January

Our 1st agency in Morocco - Located in Oujda

2018

February

Creation of a business unit specialized in automation and operational efficiency technologies

2018

September

They trust us

Our Partners

Philippe Bonnet

EMEA Strategic Alliance Sales Director

At Novelis, the talk about the value of each person is not overplayed. The team is young, dynamic and highly motivated, with a good mindset. Management has a clear vision of where they want to go, what the opportunities are, and how to get there. Constructive speeches allowing to establish mutual trust.

Daniel Dines

Co-founder and CEO

We are and will continue to be a driving force in the RPA industry. UiPath will continue to take bold steps to build a scalable, out-of-the-box platform that can support customers on their automation journey.

Mihir Shukla

CEO

I think the future work force is an augmented work force where humans and bots work side by side with bots doing what they do best and human doing things that only human beings can do.

Xavier Perret

Director Azure Microsoft France

One position we have at Microsoft is that the "tech intensity" of companies is going to get deeper. The companies that will win will be the ones that incorporate this technological intensity.

Fadi Naffah

VP, General Manager France MEA

Behind every customer, every employee, every supplier, there's a more or less complex process. And at Celonis, our aim is to make these processes simpler and smoother, so as to unleash their full potential.

Linda Ameur

Head of Sales France

Educating decision makers about the competitive and economic benefits of implementing RPA technologies is critical. Digital intelligence technologies will ultimately be the key to sustaining business models in tomorrow's economy.

Our Locations

PARIS

Immeuble Lumière, 40 Avenue des Terroirs de France, 75012 Paris, France

NEW YORK

1411 Broadway, FI 16th, New York, NY 10018, United States

MUNICH

Kirchplatz 8, 82319 Starnberg, Germany

MONTREAL

B201, 7900 Boulevard Taschereau, Brossard QC J4X1C2 Canada

LYON

55ter Avenue René Cassin, 69009 Lyon, France

RABAT

Rue Achih, Rabat, Maroc

OUJDA

28 Boulevard Abderrahim Bouabid, Oujda, Maroc